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What’s driving Brits to the countryside?

Guest - Friday August 26, 2016 8:00
There's nothing like exploring Britain with the National Trust. (Clumber Park, Nottinghamshire, National Trust images)

There’s nothing like exploring Britain with the National Trust. (Clumber Park, Nottinghamshire, National Trust images)

  •     New survey reveals Brits are most in favour of the peace and quiet rural living offers
  •     45% of respondents head to the country in search of unrivaled views
  •     A third of participants say a love of wildlife attracts them to the countryside

A new survey has revealed what Brits love about the countryside – and it might not be what you’re expecting.

Country clothing retailer A Hume asked 10,000 people what they love about the great British countryside.

For 52% of overall respondents – and 77% of 55-64 year old females – peace and quiet was top of the agenda.

According to the study, idyllic scenery is high on the UK’s agenda, with 45% of participants – and 60% of 18-24 year olds – saying they love a countryside view.

A third of those surveyed said the chance to get up close with the wildlife is what draws them to the countryside.

This was also a popular answer with 25-34 year old male respondents, as well as women aged 45-54 – taking 45% and 55% of their votes respectively.

For 1 in 4, the appeal of a country pub is what they love most about spending time in the sticks.

20% of Brits – and 28% of those aged 55-64 – said a lack of traffic is their favourite thing about escaping urban areas.

Locally sourced country grub was also a popular answer – with 17% of Brits voting with their stomachs.

Last year British staycations hit a seven-year high with over 19.7 million UK holidays booked in the first quarter of 2015.

A report by the Daily Mail cited countryside festivals and abo

ve average weather as the main reason for the surge.

Archie Hume, Managing Director at A Hume, said “The survey results have highlighted the UK’s love of the great outdoors, reminding us how fortunate we are to live and work in a location as beautiful as the Scottish Borders. The countryside, peace and quiet, and unrivaled views are a huge part of Britain’s appeal – and clearly the survey’s respondents agree.”

Castle Coole - National Trust Images

Castle Coole – National Trust Images


Topline results:

What are your favorite things about the British countryside?

  •     Peace and quiet: 51.5%
  •     Views: 45.0%
  •     Wildlife: 33.8%
  •     Pubs: 25.1%
  •     Lack of traffic: 20.4%
  •     Food: 16.9%


This data was gathered in August 2016 and includes responses from 10,000 people in the UK.